Google shows you the listing.
GeoInsight shows you what's underneath.
GeoInsight reads the data Google Maps already sends your browser and surfaces every hidden category, attribute, and competitor.
We show you what Google leaves behind.
No dashboard to switch to. Open a listing on Google Maps and GeoInsight docks a decoded record next to it, sourced from the same payload Google's own UI is rendering from.
Larchwood Paris Apartments
58 Rue de Turenne, 75003 Paris, France
Larchwood Paris Apartments
Seven signals Google keeps off the listing.
The full backend taxonomy, not just the one Google shows
Every listing carries several backend categories. Google's UI surfaces one. We surface all of them.
Who Google already thinks is a competitor
Pulled straight from "people also search for."
The whole Map Pack, aggregated
Every listing in a search, not just the one you click.
The 1–5 star breakdown behind the average
A 4.8 average can hide a run of recent 1-star reviews. See the exact count per star, not just the mean.
17 attribute groups, not one flat list
Service options, accessibility, parking, payments, crowd, planning: every flag Google tracks internally, grouped the way Google groups them.
Every technical ID, on demand
Place ID, CID, Knowledge Graph ID, Business Profile ID, and Owner Profile ID, copied in one click.
ChIJD7fiBh9u5kcRYJSMaMOCCwQBusiest hours, decoded per day
The same crowd-level data Google renders as a bar chart on the listing, read as numbers, for every day of the week.
Don't just extract the listing. Understand it.
Google Maps shows the basics. Most SEO tools rebuild an approximation from scraped search-result pages. GeoInsight reads the actual data Google's own client already has.
| Capability | Google Maps | Other SEO tools | GeoInsight |
|---|---|---|---|
| Complete backend category list (primary & all secondary) | |||
| Full Google Business Profile description & About | |||
| Competitor discovery & threat-level benchmarking | |||
| Google Posts & updates | |||
| Exact 1–5 star review distribution curve | |||
| UTM & marketing campaign URL tracking detection | |||
| Side-by-side multi-business comparison matrix | |||
| Full technical ID set: Place ID, CID, KG ID, Profile & Owner IDs | |||
| Direct booking, order & appointment action links | |||
| Native in-page HUD (no separate dashboard needed) | |||
| One-click CSV & PDF export for client reports |
“Other SEO tools” reflects typical scraped-listing tools generally, not a specific named product.
Run one search. Decode the whole Map Pack.
Search once on Google Maps and every result in the pack gets decoded at the same time, not just the listing you open.
| Real estate agency | 24 | 30.77% |
| Category | % |
|---|---|
| Real estate agency | 100.00% |
| Real estate rental agency | 16.67% |
Know who's winning. Know why.
Every listing carries a hidden competitor set. We pull it out and line it up, including the gaps, like listings with no reviews at all. Winning metrics highlight themselves.
| Business | Rating | Reviews | Categories | Verified |
|---|---|---|---|---|
| Larchwood Paris Apartmentsyou | 4.6★ | 1240 | 4 | |
| Rivergate Paris | 4.6★ | 890 | 3 | |
| Ashford Paris Homes | 4.9★ | 610 | 3 | - |
| Bellcourt Paris | 4.2★ | 340 | 2 | |
| Thistledown Paris | - | - | 1 | - |
sample data (for illustration only)
4.6 stars can mean two very different businesses.
One is 950 five-star reviews and 25 one-stars. The other could be the same average built on far shakier ground. The count per star tells you which.
Installed to first decode in under two minutes.
Create your account
Sign up in seconds, no card required.
Install the extension
Add GeoInsight to Chrome.
Search Google Maps
Any keyword, or a specific business.
Watch it decode
The panel extracts the payload as it loads.
Compare and act
Line results up against the competition.
Stop reading listings.
Start reading the market.
Create an account, install the extension, and decode your first Map Pack in under two minutes.
Free forever. No credit card required.